Digital strategy & audits
Review digital activity, customer journeys and commercial data; size markets or segment customers where useful; turn the findings into a prioritised plan.
Digital Strategy & Measurement Consulting
Turn complex digital problems into clear plans.
I help growing organisations make sense of tangled marketing, data and digital challenges, decide what matters most, and turn those decisions into work people can deliver.
I tend to work best with small and mid-sized organisations that already have marketing activity, data and suppliers in place, but need senior help making the whole thing work together.
01 / How I help
Practical help across strategy, measurement and delivery.
These are the kinds of briefs I take on, from a focused audit to senior support through implementation.
Measurement strategy
Build a KPI framework, review GA4 and attribution, and shape dashboards and reporting around the decisions your team needs to make.
Digital operations & delivery
Improve workflows, documentation, CRM processes and automation; scope analytics, data warehouse or reporting projects and coordinate specialist delivery.
Fractional digital leadership
Work with a founder or marketing director to set direction, prioritise the team's work, brief agencies and keep important decisions moving.
02 / Selected work
A few examples of my work.
Measurelab
Making consultancy delivery more consistent as the team grew
Led a 12-person consultancy team and redesigned how client work moved from request and scoping through to delivery. Introduced Jira and clearer delivery processes; scoped and managed a complex data warehouse project for Eaglemoss.
TrustedHousesitters
Connecting measurement with commercial decisions
Worked across Marketing, Product and Data on attribution and customer funnel measurement. Led discounting analysis that informed a programme which improved average order value and reduced promotional-code leakage.
Gardening for Kids
Turning an SME growth question into a working plan
Started with market sizing, sales analysis and customer profiles, then set marketing priorities. Implemented a CRM, wholesale customer workflow and automation to support the strategy in day-to-day work.
03 / About
I’m usually most useful when the problem crosses teams, systems or disciplines.
I'm Dave Beatty. People tend to bring me problems that don't sit neatly in one team or tool: a measurement question with a commercial consequence, a strategy that needs an operating plan, or a project that needs the right people aligned.
I’m comfortable getting into the detail, but my job is usually to work out what needs to happen, in what order, and who needs to be involved. I can work directly with your leadership team or bridge the gap between the business, agencies and technical specialists.
I work remotely with UK organisations on project, retained and fractional engagements.
View my LinkedIn profileLet's talk
Have a digital problem that needs a clearer starting point?
Tell me what you're trying to solve. A short conversation is usually enough to see whether I can help.
hello@beatty-io.com